Review
Snap’s $1,200 AR Glasses Are Fun to Use, But Need More Apps
- The glasses are so far intended just for software developers
- Snap sees hardware as an additional revenue stream beyond ads
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Snap Inc. is trying, again, to make smart glasses trendy.
The social networking company has been building tech-infused frames for nearly a decade as it attempts to make money in new ways besides advertising. It’s not alone. Amazon Inc., Alphabet Inc.’s Google and Meta Platforms Inc. have all tried to make smart glasses a thing, but none of them have gained much traction. For Snap, maybe the fifth time’s the charm.