Burberry’s New CEO Pledges He Won’t Take Brand Down Market
- Trench coat maker will seek better balance on prices: CEO
- CEO Joshua Schulman speaks after Burberry Spring fashion show
Burberry’s new American boss says taking Britain’s best-known fashion brand down market is not in the cards.
Instead, Joshua Schulman said he wants to stay the course on elevating the brand but with a better balance on prices, speaking after his first London Fashion Week show since taking over as chief executive officer of Burberry Group Plc in July.