Online Brokers Are Taking Japan Market Share From Bigger Rivals
- Internet brokerages’ investment trust market share exceeds 20%
- Banks, traditional brokers have relied on face-to-face sales
This article is for subscribers only.
Japan’s top online securities firms are increasing their share of the investment trust market at the expense of banks and traditional brokerages that focused for decades on face-to-face sales.
The popularity of an expanded tax-free investment account program called NISA has encouraged its users, most of whom are in their 40s or younger according to one report, to do deals on their smartphones and laptops. That’s led to the share of online brokerages in the publicly offered investment trust market to rise above 20% for the first time at the end of June from about 16% a year earlier, according to estimates by Nomura Research Institute.