Dubai-Based Huda Beauty Weighs Sale of Fragrance Division

  • Huda Beauty said to explore options for Kayali perfume unit
  • Dubai-based company has lined up Goldman as an adviser
Huda Kattan and Mona Kattan.Photographer: Sarah Silbiger/Bloomberg
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Dubai-based cosmetics firm Huda Beauty is considering selling all or part of its fast-growing perfume division, according to people familiar with the matter.

The firm — with more Instagram followers than Kylie Jenner and Selena Gomez’s brands combined — has lined up Goldman Sachs Group Inc. as an adviser on the potential sale of Kayali fragrance, the people said. A deal will pave the way for the fragrance and cosmetics brands to chart an independent course, they said, asking not to be identified as the information is private.