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Nike to Skip Annual ‘Just Do It’ Celebration at Headquarters
Drake hosts The Nike Maxim Awards during Nike’s “Just Do It Day” in Beaverton, Oregon, in 2022.
Photographer: Tom Hauck/Getty ImagesThis article is for subscribers only.
Nike Inc. is skipping its annual “Just Do It Day” celebration at its headquarters in Oregon this year, choosing instead to host smaller festivals for employees at its offices around the world, according to people familiar with the matter.
JDI Day, as the company calls it, has been a major employee event on Nike’s calendar since the first iteration in 2018, with the world’s largest sportswear company going all-out to bring in celebrities and athletes to toast staff and host award shows. Recent attendees of the event, which usually takes place in September, have included Drake, Travis Scott and Serena Williams.