Consumer
Smiggle Boss John Cheston Fired for ‘Serious Misconduct’
- Cheston denies the allegations, his lawyers say in statement
- Cheston is due to become CEO of jeweler Lovisa in 2025
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The managing director of Australia’s wildly popular back-to-school accessorizer Smiggle, John Cheston, has been fired for “serious misconduct,” the brand’s owner said.
Cheston was in “serious breach of his employment terms and on that basis his employment has been terminated today,” Just Group said in a one-sentence statement on Monday, without elaborating.