Martin Sorrell’s Monks Moves Middle East HQ to Riyadh from Dubai

Monks announces opening of new office in Saudi Arabia
Kingdom has granted 500 licenses for regional headquarters

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By Christine Burke

September 9, 2024 at 1:53 PM UTC

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Monks, the operating brand of Martin Sorrell’s S4 Capital, is opening an office in Saudi Arabia and relocating its Middle East headquarters to Riyadh from Dubai as it bets on the kingdom becoming the more dominant place for business in the region.

The new HQ will focus on collaborating on advertising solutions with local businesses, startups, tech innovators and educational institutions, according to a statement from Monks.