Esports Company NIP Group Will Start Publishing Video Games
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NIP Group Inc., an esports company that began trading on the Nasdaq in July, has launched a video-game publishing arm.
NIP Group will publish games for the $50 billion Chinese market, where 69% of revenue comes from mobile gaming. The titles will cater to “casual gamers,” according to co-Chief Executive Officer Hicham Chahine. They will land first on social platforms like WeChat, then mobile, and then, potentially, PCs and consoles, he said in an interview.