Apple Looks to Entice iPhone 16 Shoppers With Not-Quite-Ready AI
- Company unveils its latest phones at splashy event Monday
- Apple also introduces new watches, hearing aid AirPods feature
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Apple Inc. introduced the latest version of its flagship device, the iPhone 16, betting it can entice consumers with modest hardware upgrades and AI technology that’s still on the horizon.
Chief Executive Officer Tim Cook unveiled the smartphone — alongside new watches and AirPods earbuds — at an event Monday that was infused with the promise of artificial intelligence. The iPhone 16 was built for AI “from the ground up,” he said, though the capabilities will only be gradually added to the device via software updates.