Roblox Aims for 10% of $180 Billion Gaming Content Market
Every day, 79 million people log on to play its mix of user-created games.
Photographer: Gabby Jones/BloombergThis article is for subscribers only.
Roblox Corp. Chief Executive Officer and Co-Founder Dave Baszucki announced a new goal for 10% of the global video-game content revenue to flow through the company’s popular gaming platform.
At the Roblox developer conference Friday, Baszucki said the company will do this by working with tech giants such as Apple Inc., Alphabet Inc. and Tencent Holdings Ltd. Right now, the gaming market supports $180 billion in content revenue yearly, he said.