Sports

Steph Curry Sees His Under Armour Products Outlasting His NBA Career

Curry, Under Armour CEO Kevin Plank speaking at Power Players
NBA player fresh off winning Olympic gold medal in basketball

WATCH: Under Armour CEO Kevin Plank said that the company hasn’t “done a good enough job yet telling Steph his story through the Curry brand.”Source: Bloomberg

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By Vanessa Perdomo

September 5, 2024 at 8:28 PM UTC

Updated on

September 5, 2024 at 9:03 PM UTC

This article is for subscribers only.

Fresh off leading the US to an Olympic gold medal in basketball, NBA star Steph Curry is looking to go all out with founder Kevin Plank back at Under Armour.

“I’m part of the design, the evolution of the line and I’m excited that this is something that can continue even after done playing basketball,” Curry said at Bloomberg Power Players New York.