Salesforce Agrees to Buy Startup Own for $1.9 Billion

  • Own, formerly OwnBackup, was valued at $3.35 billion in 2021
  • Deal is Salesforce’s biggest acquisition since Slack
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Salesforce Inc. said it was buying data protection and management solutions provider Own for $1.9 billion, the company’s second acquisition this week.

The deal “underscores our commitment to providing secure, end-to-end solutions that protect our customers’ most valuable data,” Steve Fisher, a Salesforce executive focused on data products, said in a statement confirming an earlier report by Bloomberg News.