Woolworths Aims to Finally Build on Better Fashion Offering

Woolworths Holdings Ltd. is selling more clothes at full price at its South African clothing unit even as international online-only apparel rivals such as Shein and Temu are changing local shopping habits.

The Cape Town-based seller of both fashion and designer clothing has struggled for years to get its fashion mix in South Africa right. The battle to turn that unit around has been made all the more difficult by congestion at the country’s ports, with the late arrival of some seasonal ranges meaning it’s had to offer discounts to sell the garments.