Corporate Leadership
Coors Beer Maker Joins Ford, Lowe’s in Diversity Retreat
- Company no longer tying executive pay to representation
- Activist Starbuck said he was preparing attack against brewer
This isn’t the first time that social media-driven backlash has affected the beer market.
Photographer: Alex Flynn/BloombergThis article is for subscribers only.
Molson Coors Beverage Co. is cutting back some of its corporate diversity efforts, joining a corporate retreat hastened by an anti-DEI social media campaign.
Molson Coors sent a memo to employees Tuesday saying it will stop linking executive compensation to employee representation, scrap supplier diversity goals, and no longer engage with the Human Rights Campaign’s corporate rankings. A spokesman for the firm shared the memo with Bloomberg News.