Asia
Huawei Sets Up Apple Showdown With Event Hours After New iPhone
- Shenzhen company announced new product showcase for Sept. 10
- Apple and Huawei are competing for China’s premium consumer
Customers at an Apple Store in Washington.
Photographer: Haiyun Jiang/BloombergThis article is for subscribers only.
Huawei Technologies Co. is preparing to launch new products at an event mere hours after Apple Inc.’s debut for the iPhone 16, setting the stage for the two tech giants’ next clash.
Consumer group chief Richard Yu announced the Sept. 10 reveal on Weibo, teasing “an epoch-making product” that took five years of work and investment. Huawei plans to unveil the world’s first commercial-ready smartphone that folds twice, according to a person familiar with its plans. The company is also preparing an Aito electric vehicle launch, though the final products to be released are subject to change, the person said, asking not to be named discussing private plans.