Inflation & Prices
British Shoppers Wise Up to ‘Double Dip Shrinkflation’
- Products are being made smaller more than once, consumers say
- But squeezed families are still indulging in small luxuries
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Consumers in the UK are noticing “double dip shrinkflation” where products such as chocolate and crisps have reduced in size multiple times as suppliers try to protect their profits.
A survey by Barclays found eight in 10 shoppers had been affected by so-called shrinkflation with over a quarter noticing products becoming smaller more than twice — most commonly on snacks including biscuits and sweets.