Travel
The Summer’s Most Stylish Status Symbols Come from Luxury Hotels
Branded merchandise is taking off as guests and aspiring guests invest in swag from top properties.
Source: Companies
I was on vacation a couple of weeks ago on Mykonos when I spotted a 30-something tourist carrying two bags. One was Dior; the other was a brown tote from the Four Seasons Astir Palace in Athens. I immediately started doing the math: The Dior tote sold for about $3,000, or roughly as much as a two-night stay at the Four Seasons in peak season this summer.
Later that day, the woman next to me at a seaside bar in Little Venice dressed down a sundress with a cap from Hotel du Cap-Eden-Roc, a top resort in the south of France, 1,200 miles away from Greece.