Lego CEO Wants to Copy Fortnite Success With More Game Deals
- Toymaker’s Fortnite-themed game has reached 83 million people
- Lego’s profit jumped to a record in the first half of 2024
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Lego A/S is on the hunt for new digital partnerships, following the success of its Fortnite venture with Epic Games, which already reached 83 million people since the introduction, according to the toymaker’s chief executive officer.
Lego needs to stay relevant for its users, which “are increasingly present digitally” to ensure they’ll continue to engage with the Lego brand decades down the line, Niels B. Christiansen said in an interview.