DraftKings Agrees to Acquire In-Game Betting Site Simplebet

DraftKings Inc. plans to integrate the Simplebet Inc. models into its system.

Photographer: Tiffany Hagler-Geard/Bloomberg
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DraftKings Inc. agreed to acquire Simplebet Inc., which specializes in wagers placed during a live sporting event, saying the deal will make betting easier for customers.

DraftKings, one of the largest online betting companies, plans to integrate the Simplebet models into its systems. according to a statement Wednesday. The cost of the acquisition wasn’t disclosed.