Health
Pfizer Follows Lilly With Site Selling Directly to Patients
- While lawmakers assail drug prices, Pfizer embraces its brand
- Company struggles with post-Covid lull, bridge to new drugs
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Struggling with plunging demand for its Covid products, Pfizer Inc. has a new plan to reach potential customers: Using telehealth to sell drugs straight to patients.
The company launched a website on Tuesday that allows users to schedule vaccine appointments or meet virtually with doctors who can prescribe its medicines for Covid and migraine, which are then shipped to patients’ doorsteps. Called PfizerForAll, the site allows Pfizer to offer its products to customers where they so often are — online, Googling their various health anxieties.