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GM Hires Another Ex-Apple Executive to Bolster Software Unit
- Twerdahl to oversee product management for software services
- Hire comes as carmaker works to build its digital capabilities
The General Motors Co. headquarters in Detroit, Michigan.
Photographer: Jeff Kowalsky/BloombergThis article is for subscribers only.
General Motors Co. has added another former Apple Inc. leader to its software services group, hiring Tim Twerdahl as vice president of product management for the unit, according to people familiar with the matter.
Twerdahl joins GM as the automaker builds out its budding software unit’s leadership team with former Apple executives while cutting other personnel to remove some layers of staffing. At Apple, Twerdahl oversaw products such as AirPods and Apple TV as vice president of the tech giant’s home & audio products business. Most recently, he was chief product officer of sustainable building design firm Juno.