Consumer
Ikea Pilots Platform for Secondhand Furniture in Oslo, Madrid
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Ikea is trialling an on-line marketplace where customers can connect to buy and sell pre-owned items made by the Swedish furniture manufacturer.
The marketplace, called Ikea Preowned, will run until December and be centered on the cities of Oslo, Norway and Madrid, Spain, according to emailed comments by Tolga Oncu, the head of retail at Ingka Group, the group’s largest franchisee.