Apollo, BlackRock in Talks to Help Amazon Aggregators Merge
- Pandemic-era e-commerce boom fizzled, prompting shakeout
- Branded, Heyday plan to combine and continue as Essor
This article is for subscribers only.
Apollo Global Management Inc. and BlackRock Inc. are in talks to provide new debt financing for the merger of two Amazon aggregators, according to people familiar with the matter.
The proposed deal continues an ongoing consolidation of such companies, which raised billions of dollars and snapped up brands sold on Amazon.com Inc., only to watch the pandemic-era e-commerce boom fizzle.