Entertainment
Edgar Bronfman’s Paramount Plans Include Partnership With Big Tech
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Edgar Bronfman Jr.’s plans for Paramount Global include partnering with a technology stalwart like Amazon.com Inc. or Apple Inc. to improve its streaming-TV business, according to people familiar with his thinking.
The longtime media executive, who put in a last-minute bid for control of Paramount last week, doesn’t believe any legacy media companies have really gotten a handle on streaming. He thinks Paramount needs more specific skills in terms of customer acquisition and ad sales, said the people, who asked not be identified discussing plans that haven’t been made public.