Apple Targets Sept. 10 Debut for New iPhones, AirPods and Watches
- Timing would mean that new iPhones reach stores on Sept. 20
- Company also ramps up testing of Mac models with M4 processors
The unveiling will be followed by the phones going on sale Sept. 20, in line with Apple’s typical approach in recent years.
Photographer: Samsul Said/BloombergThis article is for subscribers only.
Update: Apple ultimately chose to schedule the event on Monday, Sept. 9. See the latest here.
Apple Inc. is planning to hold its biggest product launch event of the year on Sept. 10, when the company will unveil the latest iPhones, watches and AirPods, according to people familiar with the situation.