Consumer

Tesco Races to Trademark New Clubcard Logo After Defeat to Lidl

UK’s biggest supermarket has been using new rectangular design
It lost a legal appeal in March over its previous logo

Tesco’s previous Clubcard signage outside a store in January — before the appeal verdict in March.Photographer: Chris Ratcliffe/Bloomberg

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By Jennifer Creery

August 23, 2024 at 11:22 AM UTC

This article is for subscribers only.

Tesco Plc is trying to trademark a new logo for its Clubcard loyalty program after losing an appeal ruling that said its previous design was deceptively similar to rival supermarket Lidl’s brand.

Britain’s largest grocer filed a trademark application at the UK Intellectual Property Office in April, having failed in March to overturn the previous year’s court ruling.