CEOs Embrace Selfie Videos to Talk Up Earnings and Prove They’re Not Robots
- LinkedIn posts from CEOs have risen 23% over the past year
- Gray says humor shows he’s just ‘like everybody else’
This article is for subscribers only.
The post-earnings C-suite video has become one of the hottest trends in corporate communications. First-time creators wanting to get their own messages out to the masses can look to Blackstone Inc. President and Chief Operating Officer Jonathan Gray.
In a series of videos that strike the balance between the folksy and the financial, the 54-year-old billionaire has shared that Luna, his dog, is his secret earnings adviser and why it’s good luck not to wear shoes for remote TV interviews.