Jack Daniel’s Maker Says It Will Cancel Its DEI Goals
- Whiskey maker will exit Human Rights Campaign LGBTQ ratings
- Company will remove diversity goals for workforce, suppliers
Companies are caught in a cross-current of competing ideals on corporate diversity initiatives.
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Jack Daniel’s whiskey maker Brown-Forman Corp. became the latest company to scrap corporate diversity, equity and inclusion programs as pressure increasingly grows from conservatives to shed diversity programs or face a public backlash.
The company sent a letter to employees on Wednesday informing them that Brown-Forman was going to stop linking executive compensation to progress on DEI. The company said it will also end its participation in an annual ranking of companies with an LGBTQ-friendly work environment.