Edgar Bronfman Jr.’s Long, Tortuous Path to Paramount Offer
- His media deals began in 1993 with a stake in Time Warner
- Heir to liquor fortune has had hits, misses in entertainment
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Edgar Bronfman Jr. made an 11th-hour, $4.3 billion bid this week to take control of Paramount Global, the parent of CBS and MTV, the latest in a series of entertainment industry plays by the heir to the Seagram liquor fortune.
Bronfman, 69, has bought and sold some of the biggest names in entertainment since his first days leading the family business in the 1990s, including Time Warner, Universal Studios and Warner Music. Not all have been successful. He’s currently executive chairman of FuboTV Inc., the sports-centric streaming provider.