Bronfman Raises Offer for Paramount Global to $6 Billion

Media investor Edgar Bronfman Jr. raised his offer to take control of CBS parent Paramount Global to $6 billion, according to people familiar with his proposal, potentially upsetting the company’s plan to merge with independent producer Skydance Media.

The bid tops a $4.3 billion proposal he made on Aug. 19. In addition to seeking to buy National Amusements Inc., the Redstone family holding company that controls Paramount, for about $2.4 billion, Bronfman would use the remaining funds mostly to buy Paramount shares, according to the people, who asked not to be identified discussing private deliberations.