OpenAI to Let Companies Customize Its Most Powerful AI Model

The new feature for businesses debuts as competition for corporate clients escalates.  

Photographer: Andrey Rudakov/Bloomberg
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OpenAI is releasing a new feature that will let corporate customers use their own company data to customize the artificial intelligence startup’s most powerful model, GPT-4o.

The move comes as startups face rising competition for their AI products for business, and businesses face growing pressure to demonstrate the gains from investment in AI.