Entertainment
Bronfman Bids $4.3 Billion for Control of Paramount Global
- Pitch competes with already accepted offer from Skydance Media
- Parent of CBS, MTV copes with seismic changes in TV viewing
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Edgar Bronfman Jr. formally submitted a $4.3 billion bid to take control of Paramount Global and quash an existing offer from Skydance Media, according to a person familiar with the proposal.
The media executive and Seagram Co. spirits heir is offering to buy National Amusements Inc., the Redstone family holding company that owns the majority of Paramount’s voting stock, for about $2.4 billion, including liabilities, according to the person, who asked to not be identified because they weren’t authorized to speak publicly.