Sports

Bank of America Strikes Sponsorship Deal for 2026 FIFA World Cup

Company also sponsors the Chicago and Boston marathons
FIFA works with brands including Coca-Cola, Visa for the event

FIFA signage at MetLife Stadium in East Rutherford, New Jersey, where the 2026 World Cup final will be played.Photographer: Yuki Iwamura/Bloomberg

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By Katherine Doherty

August 15, 2024 at 2:00 PM UTC

This article is for subscribers only.

Bank of America Corp. is adding to its list of sports sponsorships with a deal for the FIFA World Cup, looking to capitalize on the billions of international viewers the football tournament attracts.

The second-largest US bank will be the first banking partner for the event in 2026, according to company executives. They plan to have a physical presence across the host cities, both inside and outside the stadiums, to tap new and existing clients.