Sports
Taylor Swift Spurred 30% Boost in Chiefs’ Fan Base, CEO Says
- Pop megastar’s impact has been ‘amazing,’ says team’s boss
- Hunt sees NFL approval of private equity stakes by year-end
Taylor Swift and Travis Kelce after Super Bowl LVIII in February.
Photographer: Ezra Shaw/Getty Images
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The Taylor Swift craze surrounding the Kansas City Chiefs’ Super Bowl-winning season helped fuel a 30% increase in the fan base, said Clark Hunt, the team’s chief executive officer.
Swift became a fixture at Chiefs games last year after she began dating Travis Kelce, a tight end on the team. The pop megastar’s presence at Arrowhead Stadium, which started at a game against the Chicago Bears in September, confirmed their relationship and sparked a media frenzy.