Inside the Snowflake-Databricks Rivalry, and Why Both Fear Microsoft

Secret codenames, pugnacious billboards and deal drama mark the competition for data supremacy

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By Brody Ford and Katie Roof

August 14, 2024 at 1:30 PM UTC

This article is for subscribers only.

Snowflake Inc. was looking for acquisitions. One startup, Tabular, seemed a potentially great asset to help the software company catch up in artificial intelligence, and Snowflake entered exclusive negotiations to buy it for more than $600 million.