Harris, Trump Duel Over the Airwaves With $247 Million Ad War
- Campaigns and PACs are spending earlier than in prior years
- Harris’ entrance into race has changed Trump group ad strategy
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The entry of Vice President Kamala Harris into the presidential race is injecting millions of dollars worth of television ads daily into an expanded map of battleground states, reflecting a newly competitive election against former President Donald Trump.
Halfway through August, the presidential campaigns and their allies have already bought or reserved $247 million in ad spending to run this month, 19% more than they did in all of August of 2020, according to data from ad-tracking firm AdImpact compiled by Bloomberg.