Consumer
Starbucks Tells Workers New CEO Will Focus on Innovation, Morale
Starbucks Corp. said that its incoming chief executive officer is committed to building a culture where workers feel valued.
Photographer: Gabby Jones/BloombergThis article is for subscribers only.
Starbucks Corp. told its workers that incoming Chief Executive Officer Brian Niccol will focus on innovation and boosting employee morale, according to a memo seen by Bloomberg News.
In the message, Starbucks praised Niccol for bolstering operations and transforming the digital experience at Chipotle Mexican Grill Inc., where he’s been CEO for about six years. He has balanced “outstanding financial performance” with “focusing on the people who make it happen,” the memo said.