Consumer
Starbucks Looks to India for Growth With Tiny Cups, Masala Chai
- US coffee chain aims to double India store count by 2028
- Starbucks India experiments with store formats, pricing
WATCH: Tata Starbucks CEO Sushant Dash says he wants to entice Indians by catering to local tastes.
Source: BloombergThis article is for subscribers only.
Starbucks Corp. is looking to experiment with store formats and beverages in its bid to double store count in India amid a slump in US and Chinese sales.
Running its Indian stores under a joint venture with local conglomerate Tata Group, Starbucks is considering opening more smaller outlets and coffee stands and adding more non-coffee beverages and foods tailored specifically to the Indian palate, said Sushant Dash, CEO of Tata Starbucks Ltd in an interview with Bloomberg in Mumbai earlier this week.