Big Tech

Google Looks to Get Jump on Apple With Earlier Pixel Launch

  • Company moved up new gear unveiling to August from October
  • Google’s growing hardware push may irk partners like Samsung

Rich Osterloh

Photographer: David Paul Morris/Bloomberg
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With its hardware event on Tuesday, Alphabet Inc.’s Google is trying to outshine Apple’s annual iPhone launch — and is letting longtime executive Rick Osterloh take center stage.

Osterloh, the former president of Motorola who joined Google in 2016, will helm the first major product launch after the company this year unified under his leadership the teams developing hardware and the Android operating system. The reorganization expanded Osterloh’s influence in the company and signaled that Google intends to compete in hardware for the long term.