Big Tech
Amazon Deals Let Shoppers Buy Products on TikTok, Pinterest
The initiative is designed to make it more convenient for customers to shop on social media.
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Amazon.com Inc. has inked partnerships with TikTok and Pinterest Inc. that lets users buy products from the e-commerce company without leaving the social media apps.
Users can link their profiles from TikTok and Pinterest to their Amazon accounts and then buy products directly from ads. The initiative is designed to make it more convenient for customers to shop on social media, an Amazon spokesperson said Thursday in a statement.