TikTok Pulls Program EU Warned Could Make Kids App Addicts

  • EU ends case over controversial rewards program on Lite app
  • Case is first to be dropped under the new Digital Services Act

TikTok is coming under scrutiny across the world as its influence grows and amid fears over its Chinese origins.

Photographer: Lam Yik/Bloomberg
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The European Union closed a case against ByteDance Ltd.’s TikTok after the Chinese social media giant pulled a controversial feature that regulators warned could be addictive for children.

The bloc’s executive arm said ByteDance committed to permanently withdraw its controversial rewards program on its Lite app from the EU to comply with the bloc’s tough new Digital Services Act.