Sports

The World’s Fastest Man Wants His Own Signature Adidas Shoe

Noah Lyles celebrates after winning the men’s 100m final.Photographer: Anadolu/Getty Images

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By Gillian Tan

August 5, 2024 at 12:04 PM UTC

This article is for subscribers only.

Noah Lyles earned the title of the world’s fastest man by winning the Paris 2024 Olympics’ 100-meter sprint on Sunday. Now he has a message for Adidas AG.

“I want my own shoe, I want my own trainer, dead serious,” Lyles, who is sponsored by the German brand, said at a news conference after the race. Wearing Adidas spikes, he became the first American to clinch the gold medal in the prestigious event since Justin Gatlin in Athens 20 years ago.