Kim Jong Un Wades Into North Korean Floods in Hands-On Propaganda Drive

  • State media finding new ways to show Kim taking control
  • Damage could be worse than reported as cadres get blamed

Kim Jong Un inspects a flood-hit area in Sinuiju city, North Phyongan province, in this undated photo provided by the North Korean government on July 29.

Source: Korean Central News Agency/Korea News Service/AP Photo
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Leader Kim Jong Un plants his feet in mud, rides a cramped rubber rescue boat on a swollen river and directs military helicopters unloading evacuees on a rain-soaked runway.

North Korea’s propaganda apparatus is breaking new ground in the way it has portrayed him battling alongside ordinary citizens as he tackles a flood emergency that has devastated a northwestern area of the country and is estimated to have caused a “considerable human toll,” according to the South Korean ministry that manages relations with the neighbor.