Big Tech

Apple Sees Boost From AI Features After Uneven Third Quarter

Customers will have ‘compelling’ reason to upgrade, CEO says
Sluggish China revenue marred strong performance last quarter

WATCH: Apple Inc. marked a return to revenue growth last quarter even as sales remained sluggish in China. Mark Gurman reportsSource: Bloomberg

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By Mark Gurman

August 1, 2024 at 8:31 PM UTC

Updated on

August 2, 2024 at 8:57 AM UTC

This article is for subscribers only.

Apple Inc. predicted that its new artificial intelligence features will spur iPhone upgrades in coming months, helping the company reemerge from a sales slowdown that has hit its China business especially hard.

Chief Executive Officer Tim Cook, speaking on a conference call Thursday to discuss third-quarter results, said that upcoming Apple Intelligence features will provide a fresh reason for customers to buy new phones.