Consumer
Taco Bell Is Adding AI Ordering at Hundreds of US Drive-Thrus
- Voice AI technology has been in testing for two years
- Fast-food chain aims to improve order accuracy, cut wait times
A Taco Bell restaurant in Elmont, New York.
Photographer: Bing Guan/BloombergThis article is for subscribers only.
Taco Bell is doubling down on AI-powered drive-thrus even as some of its competitors take a step back from the technology.
The Mexican-inspired chain is planning to roll out a voice AI system to hundreds of US restaurants by the end of the year, according to a statement Wednesday. The company has tested the technology, which is currently in about 100 restaurants in 13 states, for about two years. The chain declined to specify exactly how many of its 7,400 US stores would get the platform.