NBC Bets on Social Media Influencers to Draw Gen Z to the Games
NBC is sending more than two dozen social media stars to Paris.
NBC executives spent a year researching and selecting creators for the 2024 Games.
Photographer: Victoria Valdivia/AFP via Getty Images
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When Jasmine Nguyen received a personal invitation to the Paris 2024 Summer Olympics from NBC, the lifestyle influencer and former contestant on The Bachelor figured it had to be a prank.
“I got the email from NBC on April 1,” Nguyen said. “As a girl that doesn’t do any sports marketing or sports content, I was like, ‘There is no way this is for me.’”