Adidas CEO Apologizes for Ad Campaign Featuring Bella Hadid
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Adidas AG made a mistake in its advertising campaign for the SL 72 sneaker, featuring the Palestinian-American model Bella Hadid, and is reviewing its procedures to avoid such missteps, Chief Executive Officer Bjorn Gulden said.
“We did the mistake in the way that bits and pieces in this campaign were put together and when you do a mistake, you apologize and you move on — and that’s what we did,” Gulden told reporters on an earnings call.