New Food Delivery Services Are Flooding the New York Market. Are Any Worth It?
Businesses are targeting everyone from new moms to carnivores.
A range of entrees from Feast & Fettle, many of which are cheaper than if you spent time making them at home.
Photographer: Ellysia FrancovitchWhat are we all short on? Time. Which is why everyone loves a meal delivery service.
Home-style meal deliveries, designed to sustain families beyond a few boxes of pizza, took off in New York around a dozen years ago. Brands such as Blue Apron (2012) and HelloFresh (launched in the US in 2013) popularized the meal kit concept, delivering pre-portioned ingredients and recipes for customers to cook at home. The category is projected to grow more than 15% annually in the US through 2030. (That doesn't mean it’s been smooth sailing for Blue Apron, which was acquired for $103 million by the Wonder Group in 2023, or HelloFresh, which has been on a financial roller coaster over the past few years.)