Entertainment
NBCUniversal’s Paris Olympics Sales Beat Tokyo’s $1.25 Billion
- Advertising revenue for 2024 Games surpassed previous record
- Companies including Coca-Cola returned after skipping 2020
The Eiffel Tower and the Place Du Trocadero during the opening ceremony of the Olympic Games Paris 2024 on July 26.
Photographer: Jamie Squire/Getty ImagesThis article is for subscribers only.
Comcast Corp.’s NBCUniversal said advertising revenue for the Paris Olympics and Paralympics surpassed the record $1.25 billion sold for the Tokyo 2020 Games.
Strong ratings have translated into greater demand for the unsold inventory that NBC brought into the Games, which run through Aug. 11, a person with knowledge of the matter said. The network previously announced $1.2 billion in sales. It didn’t give a precise new total Tuesday.