Consumer
McDonald’s Aims to Blunt First Sales Dip Since 2020 With $5 Deal
- CFO says sales trends remain negative in current quarter
- US $5 value meal deal launched in final week of quarter
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McDonald’s Corp. investors shrugged off the burger chain’s first sales drop in four years as executives pledged to launch new promotions to help stem a decline in customer visits.
Comparable sales, a metric tracking restaurants open for over a year, slid 1% from the year prior in the second quarter, falling short of analyst expectations for modest growth. Each of McDonald’s geographic segments recorded sales declines.